In the world of digital marketing, the importance of SEO cannot be emphasized enough. As more and more people use the help of search engines to look for relevant information and make a purchase, businesses have to adapt quickly in order to stay ahead of the competition.
This, of course, means focusing on efforts to improve their website rankings for the keywords that are most relevant for them.
However, before you can start building your website up, a thorough analysis is necessary in order to understand the current SEO situation it’s in.
Many businesses choose to hire an experienced agency for an SEO audit service in order to identify the main problems that prevent a website from ranking well on search engines. You can order a free website audit from EASYSEO agency by clicking this link → get free SEO audit .
The good news is that, with some time, effort and patience you can also perform an SEO audit yourself with the help of various free online tools.
In this article, we will discuss the main areas you need to focus on when performing an SEO audit and what are the best free tools to use for such an effort.
What are the best tools for a free SEO audit?
While there are many free SEO tools out there, we believe these are the best ones for webmasters to do their first professional audit.
- Website auditor – this is a very comprehensive tool that allows anyone to analyze the main areas of their website. This could be internal links, meta tags, content length and so on. This is a good starting point in performing an audit.
- Google Analytics – this tool from Google should be in any webmaster’s arsenal. It helps to keep in touch with the most important metrics on your website, analyze user behavior and other data signals.
- Google Search Console – another essential tool that can be used to see how well your website pages are indexed. Not only is it great to see how well your SEO efforts are working, but it can also be of help in diagnosing serious indexing flaws.
What are the main areas you need to focus on when doing an SEO audit?
Regardless of which tools you use for an audit, the same principles will apply in terms of the areas of your website you should focus on the most.
Content
Naturally, content is the most essential part of any SEO effort. When doing an analysis of it on your site, you will need to evaluate how well your media is organized on your website. It could be articles, blog posts, videos, photos and so on.
Effective content not only sells, but also helps to rank well, so your efforts should focus on improving it as much as possible.
Technical factors
Technical SEO covers a lot of areas on a website, but your aim should be to ensure the best possible experience of users. This of course means making sure the website is mobile-friendly, safe, good speed, among other things.
In order to achieve the best results, we highly recommend working with your programming team to save the most time and effort.
Links
Another essential signal in building a successfully ranking website are of course, website links. High value links from other websites can help immensely when it comes to boosting your website rankings.
The same applies for internal links, that link between different resources on your website. An audit can help identify whether your link profile is good enough or not.
Is an SEO audit really necessary for my website?
To put it simply, yes they are.
Building an effective SEO strategy costs a lot of time and money and without knowing where you stand beforehand, you may waste a lot of resources without achieving any meaningful results.
Doing no audit may mean that you will:
- Lose out on potential sales
- Lose relevant traffic to your website
- Be penalized for incorrect efforts like low-quality links and so on.
All in all
Today we’ve talked about how to perform an audit with the help of free SEO tools. Performing such a task isn’t difficult, but knowing what areas to focus on is key. After learning about your website’s situation, you can then work on growing it into a true powerhouse.
Prepared with the help of: easyseo.pro.